Ladies from different regions of the Philippines exuding beauty and brains will be facing off at Aliwan Fiesta 2024, slated from June 27 to 29, as they compete in the highly anticipated annual search for the festival queen or Reyna ng Aliwan.

A prominent launchpad for up-and-coming pageant hopefuls, Reyna ng Aliwan provides a platform for young Filipinas to demonstrate not only their peerless beauty, but also their intellectual aptitude.

The pageant, one of the three main highlights of Aliwan Fiesta, which has been held since 2003, puts a spotlight on different Filipino cultures, tourism, and heritage through candidates aged 16 and above representing different festivals of their hometowns.

Segments in the program include a festival costume competition culminating in a grand parade, a swimsuit segment, and an evening gown presentation wherein contestants will answer questions from the judges.

Because of the show’s availability for viewing on digital platforms, audiences can also assess contestants with the same criteria the judges will use: 35% for Personality, 35% for Beauty and Poise, 20% for Costume, and 10% for Overall Impact, for a total of 100%.

The winner shall take part in promotional activities for Aliwan Fiesta and other MBC Media Group events and shall not join any other beauty pageant until she relinquishes her crown to her successor. Representing the Sinulog Festival, Cebu’s Kiara Liane Wellington who was crowned Reyna ng Aliwan last year, represented Aliwan Fiesta as part of the MBC Media Group’s delegation at various festivals nationwide.

Other winners have gone to compete and win titles both domestic and international, namely: Vera Eumee Reiter, who bagged Mutya ng Pilipinas; as well as Mary Jean Lastimosa, Rogelie Catacutan, and Ahtisa Manalo, who became Binibining Pilipinas title holders; Jamie Herrell and Karla Henry who won Miss Earth; Rizzini Alexis Gomez and Angeli Dione Gomez, who won the Miss Tourism International crowns; Cynthia Thomalla, who was hailed as Miss Eco International; and Sharifa Aqeel who won Miss Asia Pacific International.

Aliwan Fiesta 2024 is organized by the MBC Media Group and promises an exhilarating extravaganza of music, dance, and cultural displays. The event is also supported by Pride, Unique, Smart, Star Wax, Shield, Charm, White Rose, Dunkin, Tanduay, Bingo Plus, MX3, Rexona, Sunsilk, Absolute, Summit, AICS and Bayview Hotel.